Fractional CMO

Transform Your Marketing, Accelerate Your Growth

Does this sound like you:

You’re lying awake at night, wondering why your marketing efforts aren't translating into the growth you know your business deserves?


You've tried everything – from hiring agencies to piecing together tactics based on the latest trends – but nothing seems to stick.


Your competitors are outpacing you, and you're watching potential clients slip through your fingers.

Amanda Berlin offering Fractional CMO services for professional services, health, and ESG companies
Innovative marketing solutions for professional services firms with Amanda Berlin, Fractional CMO

You're not alone. Many B2B service-based businesses hit this wall, thinking:

  • "We're experts in our field, so why can't we attract the clients we want?"

  • "We're wasting money on marketing that doesn't work, but we don't know how to fix it."

  • "Our industry isn't even aware we exist. How do we stand out and get noticed?"

It's time for a change.

As your Fractional Chief Marketing Officer, I provide the strategic leadership and hands-on expertise you need to break through the noise, drive predictable growth, and establish your company as an industry leader. No more scattered efforts, no more guesswork – just a clear path to the success you've been chasing.

Why Choose a Fractional CMO?

Keep marketing organized with Amanda Berlin, Fractional CMO innovative marketing solutions for professional services firms
Fractional CMO services by Amanda Berlin, providing strategic marketing for HR, legal, financial, and health firms

Expertise Without the Overhead: Gain C-level marketing leadership at a fraction of the cost of a full-time CMO.


Strategic Direction: Develop a cohesive marketing strategy aligned with your business goals.


Measurable Results: Implement data-driven campaigns with clear KPIs and ROI.


Scalable Growth: Transform your marketing from sporadic efforts to a systematic engine for sustainable expansion.

What You Get

As your Fractional CMO, I dedicate approximately 10 hours per week to:

Amanda Berlin, Fractional CMO, providing strategic guidance for growth-focused service-based firms
  1. Comprehensive Marketing Strategy: Develop a tailored plan that aligns with your vision and goals.

  2. Marketing Systems Optimization: Create a Functional Marketing Systems Map to streamline your processes.

  3. Target Audience Analysis: Use my Compassionate Avatar Realization Exercise to deeply understand your ideal clients.

  4. Content Strategy: Craft a content calendar that positions you as a thought leader in your industry.

  5. Lead Generation: Implement strategies to consistently attract and convert high-value clients.

  6. Team Leadership: Provide direction and accountability for your marketing team and vendors.

  7. Performance Analysis: Deliver regular reports and insights to guide data-driven decisions.

My Approach: The P.E.A.K. Marketing Process

Profile

Thoroughly assess your current marketing efforts and business landscape.

Envision

Define clear, ambitious goals for your growth and market position.

Activate

Launch targeted campaigns that resonate with your ideal clients.

Kindle

Continuously optimize and scale your marketing for long-term success.

Amanda Berlin, Fractional CMO, offering marketing expertise for professional services and health-related companies

Who This Is For

Ideal for B2B service-based businesses that:

  • Have outgrown referral-based growth and need a systematic approach to marketing.

  • Are looking to scale their impact and reach in their industry.

  • Want to transform marketing from a cost center to a predictable driver of growth.

  • Companies looking to grow without committing to a full-time CMO.

  • Professional services firms (HR, financial, legal) seeking strategic marketing leadership.

  • Health and wellness companies, including mental health and women’s health providers, looking to expand their online presence.

  • ESG-focused consulting organizations that need tailored marketing strategies to communicate their values.

  • Startups and small to mid-sized businesses in need of an experienced marketing leader to develop and execute growth strategies without the overhead of a permanent hire.

Success Stories

Propelled a Fractional CFO Agency from launch to 7-figures in two years.

Revitalized a high-ticket training school's enrollment, generating $228,000 in 6 weeks.

Transformed marketing operations for an outsourced HR agency, freeing the sales leader to focus on closing deals.

Ready to elevate your marketing and drive exponential growth?

Let's connect and explore how I can be your catalyst for market domination.

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