I’m passionate about helping you grow and make an impact.
About the work
Even the most successful professionals can find themselves hitting a ceiling with marketing. Being a CEO doesn’t always translate into being an expert marketer. When you've outgrown piecemeal marketing efforts and need to take your business to the next level of sustainable growth, it's time to call in seasoned marketing leadership. It's time to work with me, a Fractional CMO.
Meet Amanda
I'm Amanda Berlin, a seasoned Fractional CMO with 12 years of experience in NYC corporate agencies and more than a decade
as a marketing consultant. My expertise lies in helping B2B service-based businesses, particularly agency owners and professional
service firms, achieve sustainable growth and break through revenue plateaus.
Key achievements include:
Launch to Profit: Helped a fractional CFO/accounting agency launch and grow from $0 to $500,000 in revenue within two years
Triage Marketing: Guided a professional training and personal development company to rescue stalled enrollment and add $250,000 to their revenue in the first quarter of our engagement
Brand Ideation to Award-Winning Technology: Conceptualized and supported launch of an InsureTech non-profit, securing recognition as a 5-star technology provider by Insurance Business America and facilitating over a dozen podcast interviews for the founder
My insights on marketing and business development have been featured in Forbes, Nasdaq, Entrepreneur, Inc., Mashable, and Entrepreneur on Fire. I've spoken on marketing, visibility, and entrepreneurship at conferences such as Plaid St, FinCon, Mediavine, and Spark Collective.
With a proven track record of developing repeatable, scalable marketing strategies for businesses previously reliant on referrals and reactive growth, I specialize in leveraging brands' existing assets while expanding their reach through thought leadership, messaging,
brand development, content marketing, and targeted and relationship-driven tactics.
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We can help.
Fractional marketing leadership
To guide strategic planning in business opportunities and growth trajectory for entrepreneurs, small businesses, and growth-stage start ups that need a plan and support in execution. Vision, messaging, platform building, and visibility strategies that impact the bottom line.
Strategic advisory
Senior-level advisory to support your vision, articulate new opportunities, illuminate pathways you haven't seen, based on 23 years in marketing and PR, 12 years in entrepreneurship, and a decade in marketing businesses online.