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Three Common Culprits Behind Content Shame…

...and what to do to deal with them... You don’t give people your business URL: If you’re not giving out your information because you’re afraid someone will actually visit your site, … More

Go Wide or Go Deep: Find High-Yield Outlets

One way to maximize your guest posting efforts is by finding high-yield outlets. I think of high-yield outlets as fitting in one of two categories. They either go WIDE, they reach a … More

How Not to Pitch

Pitching articles, guest posts or interviews is really hard. There's the whole pitching part, but there's also the whole emotional part. It's the PR equivalent of sidling up to someone at a … More

When Not to Start

Do you want to kick yourself because you’re the kind of person who starts a bunch of things and never seems to finish? Here’s a post that will let you off the hook: I just had the best … More