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Answer “What do you do?” Differently

This question is thought of as a conversation starter, but it also stops a conversation before it starts. We all have an idea of what or who we THINK someone is based on a one-word … More

How to Talk About a Career Change

At the end of The Devil Wears Prada, Anne Hathaway goes into a job interview and her prospective boss asks her about her tenure at Runway... His exact words were: My only question is, … More

Three Points to Write Your Brand Story

The companies that truly connect with people and inspire passion and loyalty are those with a compelling story. Not just about their product or concept, but the story about their founding — … More