I’m so excited that you’re ready to focus on content that will connect with and serve your people.
Your ABOUT page is the most-visited on your website. So it better work! But writing copy for this page is often so fraught.
When we’re forced to take a meta-view of our lives and expertise we get paralyzed!
How do we write about ourselves? What’s relevant? What’s TMI? What’s the right balance of humanity and business?
Watch this video to find out exactly what your ABOUT page has to communicate. You’ll also get your initial set of to-dos. I promise you will not feel overwhelmed.
Download your ABOUT Page Scratch Sheet, which you can use to brainstorm all the prompts in this tutorial