What do you do?How do you feel when someone asks this question?

How do you feel when you hear yourself answering it?

It’s one of the most common (and sometimes annoying — can’t we be more creative in our interactions?) questions. And it can either be a conversation-killer or the beginning of a beautiful working relationship. 

It’s not enough to have a label or a stock answer. Even if you feel like one of a million coaches out there, the way you do your job, the way you connect with your clients, is your own. And that’s how you’ll learn to transform your standard answer into something unique and engaging. 

What if I told you that in just a sentence or two you can communicate who you are, what you do and what makes you unique completely compellingly with magnetic confidence?

This kind of clarity is only 5 simple steps away. Sign up to download the FREE PDF workbook:

This workbook will help you…

  • Get clear about why you do what you do
  • Identify and celebrate the qualities that make you perfect for the job you’re doing
  • Find the words to describe what you do and connect emotionally with your audience
  • Create the bedrock from which you will develop compelling content and effective communication strategy


This simple process will give you a lot more confidence the next time you have to describe what you do to an elevator of strangers.


Jill Therese“When I first started my business, I knew what type of business I wanted to start… But I wasn’t completely clear on what the bigger message was. My “why-am-I-doing-what-I’m-doing-message”. This workbook would have been so, so, helpful to me in defining my larger brand message, my voice, and the reason why I was doing what I was doing. Amanda helps you combine combine your soul message with clarity, with amazing results!” – Jill Therese, Heal Your Face with Food



Laura YaminI have spent months living in a state of confusion as to what is that I do. How do I package my unique talents into a short statement that allows me to attract my tribe? I know how frustrating it can be and how it effected my bottom line.

Doing the exercises presented in this workbook shed light on what is it that I do, what type of legacy I want to leave and how I can best serve my tribe. I now feel confident in creating offerings that support my purpose.

If you are ready to stand out from the herd and share your unique gifts with the world, then this is a great tool. – Laura Yamin, www.laurayamin.com

This is only the beginning.

Stay tuned because I’ll be rolling out a new program that will help you:

  • Refine your coaching business communication plan
  • Find your voice
  • Create content that connects
  • Systemize your writing and outreach (so you can write regularly without the stress!)
  • Market your content so you serve your people and get more clients!

Sign up to download the workbook now.

Not ready to sign up? Read this article for tips about how to talk about what you do.