How to Go Negative

The Cooking Channel has an online show called “You’re Eating it Wrong” and I love it. I don’t like chicken wings, but this episode on how to eat them correctly was definitely enlightening. From a strategic perspective, the content delivers. It’s useful. It’s entertaining. And, it’s aligned with the expertise of Dan Pashman, the host, [...]

By |2015-08-23T22:54:22-04:00April 1st, 2015|Content Marketing, Writing|2 Comments

What to Do When You Hear Crickets

Have you ever put yourself out there, and heard crickets? Like, no response? It can feel like the worst thing ever. Like a special kind of public ridicule. This happened to me over and over. And over, again. The pitches I wrote in my corporate job would work. Then they wouldn’t. But our clients needed their interview junket [...]

By |2015-02-25T15:40:43-05:00February 25th, 2015|communication consulting|0 Comments