The companies that truly connect with people and inspire passion and loyalty are those with a compelling story. Not just about their product or concept, but the story about their founding — and their founder. In this podcast, you’ll learn the three pillars of a great brand story, and a compelling narrative arc. [...]
I will never forget a recent interview I heard with Sarah Silverman. Not because I’m a big fan, but because something she said was something I felt that I had never heard anyone articulate in real life, before. She said when she was a teenager having bouts of depression it felt like being really homesick, [...]
What happens to you when you hear the word: pitch. Stomach in knots? Cold sweat? Quivering hands? Could this because you have a misconception about what pitching entails and what it actually calls upon you to do? You might believe that you have to be the most notable expert in your field with a massive [...]
We all know guest posting is one of the best ways to get your point of view and your name out there. When you’re published, you have the opportunity to reach a whole new audience and you earn more credibility. If you do it right, you become a trusted authority, which is gold when it [...]
…and what to do to deal with them… You don’t give people your business URL: If you’re not giving out your information because you’re afraid someone will actually visit your site, then you might be hiding behind bad copy. It’s possible you might not be happy with the way you talk about what you do. Or, [...]
I’ve written before on the task of finding outlets to write for in order to get your name out there. The art of guest posting puts you in front of your target audience offering excellent information that whets their appetite and leads them back to your website, hopefully wanting more. I have a couple more [...]