When I realized that I was going to have to hoof it crosstown every morning to bring my daughter to daycare (one hour round trip), I subscribed to Audible. My audible habit is dedicated to business books. I started with two books on money. I have to say, they didn’t totally capture me. One I [...]
There are some common mistakes we make when we’re trying to describe what we do and who we are to prospective clients: […]
AdWeek says that the tagline is dead. They make a compelling argument. And considering how hard those blasted taglines are to write, I’d love to agree! Short copy is always grab-your-heart-and-stagger-around-the-room-hard to write. However, in our time-starved, skim-conditioned, 140-character world, doesn’t it seem convenient to have a super short and compelling piece of copy to communicate the essence [...]