How to Write a Tagline

AdWeek says that the tagline is dead. They make a compelling argument. And considering how hard those blasted taglines are to write, I’d love to agree! Short copy is always grab-your-heart-and-stagger-around-the-room-hard to write. However, in our time-starved, skim-conditioned, 140-character world, doesn’t it seem convenient to have a super short and compelling piece of copy to communicate the essence [...]