At the end of The Devil Wears Prada, Anne Hathaway goes into a job interview and her prospective boss asks her about her tenure at Runway… His exact words were: My only question is, Runway? You were there for less than a year. What the hell kind of a blip is that? Then Anne [...]
The companies that truly connect with people and inspire passion and loyalty are those with a compelling story. Not just about their product or concept, but the story about their founding — and their founder. In this podcast, you’ll learn the three pillars of a great brand story, and a compelling narrative arc. [...]
Have you ever put yourself out there, and heard crickets? Like, no response? It can feel like the worst thing ever. Like a special kind of public ridicule. This happened to me over and over. And over, again. The pitches I wrote in my corporate job would work. Then they wouldn’t. But our clients needed their interview junket [...]
This is probably the biggest writing secret I have ever given away. I’m going to teach you how to write anything. Anything you need to write, this is how you do it: […]
I used to work in public relations. I strategized and wrote content that would get our clients coverage on major mainstream media. I knew my stuff and I worked fast. I was good. One day I was in my boss’s office, and she leveled with me. After about five years of that work, she looked [...]