Brand-Standing

What do you want people to know above all else about what you believe? It sounds like a question that would invite a soapbox. But there are a surprising number of situations that will call upon you to espouse your big belief or guiding philosophy. It happened to me in regular conversation with an interviewee [...]

How to Know Exactly What to Say in the Moment

Does the concept of “key messages” make you cringe? Like, you’re afraid you’ll be co-opted into the scions who operate only on rehearsed messages, never deviating and devoid of all original thought. Sounds like you might be fodder for a political operative who seizes on the fact that you’re saying the same thing over and [...]

Top Three Pitching Myths

What happens to you when you hear the word: pitch. Stomach in knots? Cold sweat? Quivering hands? Could this because you have a misconception about what pitching entails and what it actually calls upon you to do? You might believe that you have to be the most notable expert in your field with a massive [...]

By |2015-09-08T17:07:07-04:00September 8th, 2015|Pitching, Writing|4 Comments