How to Go Negative

The Cooking Channel has an online show called “You’re Eating it Wrong” and I love it. I don’t like chicken wings, but this episode on how to eat them correctly was definitely enlightening. From a strategic perspective, the content delivers. It’s useful. It’s entertaining. And, it’s aligned with the expertise of Dan Pashman, the host, [...]

By |2015-08-23T22:54:22-04:00April 1st, 2015|Content Marketing, Writing|2 Comments

Copy Decoded: The Uncaged Life

Your ABOUT page is the most frequently visited on your site. We talk about this page a lot here on the blog. We’re always finding new tactics and ideas for making it really compelling. One of the best ways to figure out how to create something awesome yourself is to make a case study of [...]

By |2014-10-22T22:25:15-04:00October 22nd, 2014|Copy Decoded, Writing|0 Comments