Brand Strategist Rebeca Arbona lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun. So when Rebeca received naming training and realized that she could actually combine her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her super power. She’s now a Strategic Namer, crafting breakthrough names that help client’s businesses fly.

Follow Rebeca’s #tellthetruths weekly video series on LinkedIn to catch her atomic blue hair and insightful, quirky takes on the strategy of naming, brand strategy and why the truth matters to brands that want to be super.


In This Episode You Will Hear:

  • How Rebeca cut her teeth in the corporate world and now brings her unique brilliance to brands who need to find their truth.
  • About what to do when you don’t actually need clients but you still have something to say.
  • How do you step into your visibility, when your visibility is all about becoming a thought leader.