Your About page is the most frequently visited on your site. We talk about this page a lot here on the blog. We’re always finding new tactics and ideas for making it really compelling.
Let’s be honest. There is more than one
way to skin a cat (what an awful idiom!) and we could talk about ways to compose content til the cows come home. And why not? (How many animal references can we make in one paragraph?)
Our websites are living things. They require constant watering. So here are four new questions to answer to compose content for your About page. Let’s make your business a cash cow. Groan!
I love this stuff. Can you tell?
Okay, fine. Enough silliness! Here are four questions to help you compose a new About page. Answer these in order and you’ll have a great page of compelling content!
What do you believe?
Create a statement around your biggest value or most passionately-held belief and use that as the first line of your ABOUT page
Where’dya come from?
Think about your past. Where did you come from physically is one question to answer. Another way to answer this question is by talking about your “before” story. Where were you, professionally, even personally, before you got here?
What have you done?
What are your biggest accomplishments in your business, professional and personal life? What have you overcome? Which awards have you won? Who have you met? Where have you been featured? What are you most proud of?
What do you help people do and why?
The great round-up. Circle back to your firmly held belief. Inspired by what you believe, what you’ve been through and what you’ve achieved, what do you do now in your business to help others? And most importantly, WHY do you do it?
Man, I’m really pumped by these four questions. I think I’m about to retool my own About page. Like, right now. Eager beaver, over here. (Gah!)
Want an even more extensive tutorial on writing your About page, check out this resource. It’s free. In the comments below, tell me what you think of this. If you implement it, please take a minute and post the link here, too. If I don’t hear from you, I’m going to assume the cat’s got your tongue. Double-groan.
If you want to learn more about creating content that connects for your online service-based business, get on the list to learn about the new course I’ve created that’s set to launch soon.
