This question came up last week at a talk in which I was invited to participate with a mastermind group out of Canada.
I thought it was interesting because it gave me an opportunity to reflect on the power of checking in with ourselves to determine what’s really important.
Whether you have a business or not, the answer to this question…and the way you arrive at the answer to this, or any question…provides a key insight.
The short answer is yes. Or maybe no. (So, actually, there’s really no short answer, so let’s explore for a second:)
Let’s be real. We live in the 21st century. Everything is online.
When you meet someone in person, and you think they are really cool and you really love their style, you’re intrigued by what they do, and you leave the conversation feeling really moved by what they said, what’s the first thing you do when you get home?
I can speak for myself when I say that I take to the Google and I find every bit of content that person has ever created. I download. I read. I buy.
For that reason, I knew for myself, I needed to have a website in order to feel comfortable launching my business. It made me feel legit. And it also made me feel more comfortable pitching articles, guest posting, and sharing on social media. I had an online home into which to invite people.
Herein lies the rub. Wait, you don’t actually have to rub anything, just check in.
If you think you need a website in order to have a business then you need a website in order to have a business.
This applies to anyone, anywhere, in any line of work, and even in life.
If you feel like you need to do one thing in order to get to the next thing, then, by all means, listen to yourself, and do that thing, so you can finally move on. You will encounter plenty of barriers you didn’t set up yourself. Better to just move past the ones that are self-made.
If you are prepared to hustle and network and hit the pavement and all those things, maybe you don’t need a website. But I think ultimately, to go pro, you’ll find you do.
You’ll get to the point where (as in Oklahoma!) you’ll have gone about as far as you can go. And you’ll need to step it up. How do you know when that point is? Check in and listen to your gut. If it’s becoming a roadblock, do something about it. It’s not a universal question. It’s about what you need to be the fullest version of yourself and offer the best to the world.