Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue).
In this podcast you will hear:
How Melina had to figure out how to study Behavioral Economics by herself because there are no programs out there that focus on this
About Melina’s take on everything from the decisions we make to her journey and her vision for the future of her business
Why we act the way we act and why our clients act the way they act