As an accredited genealogist, Laurie Hermance-Moore is an expert on helping her clients build their family’s legacy, ensuring that stories are uncovered and captured for future generations. Whether she is solving difficult research problems or helping her clients to expand on what they already know, Laurie discovers and clarifies how families came to be.

When she’s not working with her clients or serving as a leader in genealogical organizations, she loves diving into Midwest history—often on her bike–on the many historic rail and canal trails in Ohio.

In this episode, you will here:

  • How Laurie started her business nine months ago and was profitable in its very first year because of her thoughtfulness, meticulousness and preparation. 
  • About us working together in coming up with the messaging for her business and incorporating her own very interesting story as it relates to genealogy and family history into the messages for her business
  • About how Laurie has burst out of the genealogy bubble to reach more of the professionals who might use her services

To Learn More About Laurie, Visit Her At:





This episode is brought to you by Pitch School Live, a virtual event being held on March 17th and 18th, that will combine workshops, connections, and inspiration on finding your rogue message, improving your visibility mindset, creating your signature story, and utilizing all of those assets to maximize visibility for you and your business. To get on the waitlist and learn more…go to