pivot-ross-couch-friendsHave you ever put yourself out there, and heard crickets? Like, no response? It can feel like the worst thing ever. Like a special kind of public ridicule.

This happened to me over and over. And over, again. The pitches I wrote in my corporate job would work. Then they wouldn’t. But our clients needed their interview junket schedules filled, so we couldn’t just say, “It’s not working.” I had to figure out why. I had to get curious about it.

I went back to the drawing board.  What was the feedback? Did our contacts not like the story? The spokesperson? The angle? The time of day?

I learned how to pivot by really listening to my audience. This is something I want to teach you how to do in Create Content That Connects.

Because when the content you’re creating just isn’t resonating with people, it can feel so embarrassing and frustrating… and I know that you have something important to say. 

There is something unique that you bring to your market. Your voice, message and service could be life-changing to the people who need you. 

I know that you want to — need to — find your voice.

Because when you find your voice, you know that it’ll not only transform your business, but it will transform your life.

It is possible for you to feel this way in your business, and that’s what I want for you.

 

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