Heather DeSantis began her career in PR at a top PR agency working with entrepreneurs, health coaches, nutritionists, and even the NFL. Now she helps small businesses, entrepreneurs and change-makers get television and radio coverage, as well as placements in other media.

So, basically, we had a lot to talk about.

Listen into my interview with Heather for insight from a new perspective on:

  • Why local media is where it’s at for entrepreneurs who want to get their message out there
  • How you can look outside your computer to find the best ways to sleuth out who the local players are in your area
  • The things you should focus on to put yourself out there with conscience
  • Some of the exciting results a publicity effort can yield on behalf of your business

As always, if you feel compelled, consider leaving a review for the podcast. It helps us grow and reach more people. As an incentive, I’m offering two book giveaways — Jessica Murnane’s One Part Plant cookbook (episode 90) and Vanessa Van Edwards’ Captivate (episode 89). All you have to do is visit this page for instructions and to fill out the form, so I can get in contact with you when you win.