You don’t need a publicist. You can wear this hat. And you can wear it well.

There is a unique skill set you can tap into, hone, and unleash to put your audience on blast, so they don’t miss what you’re up to.

There are a few key characteristics you need to embody. And, there are few secret instincts you’re going to want to find in the people you’re going to have in your corner when it comes to advice.

Listen to today’s episode and learn why you don’t need a publicist, and what to look for in the people you’re going to allow as a second set of eyes on your prized business. What kind of innate instinct does your “advisor” need to have? What’s really in the secret sauce within the PR world and what in our personal opinions ARE the unique skills that publicists have, that you can have too?

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