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In my mind, there are three phases of publicity opportunities…(1) There’s the initial publicity you get when the article or interview runs. Boom. Fireworks.
(2) There are the benefits you get when you share your placement in your social networks and in your communication with your own audience.
…and for the third phase, you are going to have to listen to today’s episode.
It’s actually my favorite phase…it’s the longest-lasting. You own that placement forever! So it’s taking everything I have not to blurt it out right here. So I’ll stop typing. Listen now.
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