Jen is the founder of Sat Nam babe, a socially conscious line of yoga-inspired clothing for kids under six.

Listen to how purposeful she was in setting up her idea and determining what works in the market. She went about it by doing market research and figuring out where the space in the market existed and that there is a difference in what people want and what is actually available.

We talked about her crowdfunding strategy and she shared a very intuitive, practical and down to earth way that made it extremely successful. Her strategy even got her on the radar of the CEO of the crowdfunding platform she was using.

In this podcast we discuss:

  • How she went about creating her business
  • What is she doing before she started Sat Nam babe
  • How Jen conquered her limiting beliefs
  • Her crowdfunding strategy and process
  • Jens tactics for getting attention?
  • The problems she encountered being a start-up business and how did she compensated on them
  • How her PR background help her generate media opportunities?

You can learn more about Jen at