During this episode Tess and I talk about the fact that building trust is about creating credibility from the ground up. To get the people who don’t have a direct line to you to trust you personally, start from the bottom up. We discussed the fact that she questions whether or not her podcast is enough publicity for her or if she needs to do more and we discussed some ways she can reach out to the media to raise her visibility.
Making time for publicity is worth the ROI for your business. Even those of us who write for a living need to carve out time to write to support our businesses. Get clear on the route you want people to travel as they get to know you to know what you’re asking of the media you pursue. What’s your end goal?
Nothing is insurmountable. It might not be simple. But, you will always figure it out.er goal is to make sure that making time for publicity is worth the ROI for her business. Even those of us who write for a living need to carve out time to write to support our businesses
Tess’ answer to my question about what piece of media, television, radio, book, movie, or news item, has had the biggest impact on her, she stated that it was the book #GirlBoss By Sophia Amoruso.
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