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Brandy Lawson is TekGrl and she’s on a mission to help business owners “use the crap” out of technology to maximize their impact (and success). A marketer by education, she caught the technology bug while working in sales for a tech company in college and converted to the geek-side. Just like shoes, there is no one-size-fits-all technology, so Brandy works with businesses to create tech strategies and identify their perfect-fit systems.
I love this episode because Brandy really knows her stuff. She has her message down. And, she has a lot of content, particularly a talk that she gives on a semi-regular basis. You’ll hear how we take the premise of the talk and transform it into a media pitch.
In the second part of the episode, we come back after we’ve had some additional time to brainstorm. Brandy has her pitch honed and even some outlets that she feels even more enthusiastic about going after.
Listen in to learn about how to transform your existing signature content into a media pitch. Also, find Brandy’s pitch in our PITCH VAULT, which features access to pitches developed as a result of these strategy sessions.
As always, we’d be ever so grateful if you would subscribe to The Pitch Podcast on iTunes, and leave us a review. It helps the podcast grow and serve more people.