How can you write as you speak
if you don't know what to say?
(Writing and Publicity Coaching and Collaboration One-on-One w/Amanda)
Writing Your Website, Blogging, Sending a Regular Newsletter, and "Putting Yourself Out There" Doesn't Have to Feel Daunting.
Find your voice, write your website, create an ongoing stream of content that articulates your philosophy and vision, communicate regularly with your tribe, and reach beyond your natural market to introduce yourself and your business to world beyond your nook of the 'net.
It's that simple. And I can show you how.
OUR CLIENTS
This is for you if...
you've got the training, you're building or redesigning your website, you need to articulate your philosophies and value so you stand out from other people in your space. Once you build you...you need to ensure that they will come!
- Know exactly which pieces of content you need to create, and which you DON'T
- Instead of feeling like you're laboring over every word, work with a pro who knows how to pull out of you the information we need
- That YES!
moment when you feel like your content says exactly what you want it tosay, sounds like YOU and connects with the people you are looking to attract. - Never feel like you're shouting into the abyss again. Write content that connects with the people who need to hear from you. They'll be clamouring to learn more.
Expert Guidance. Authentic Strategies that are Right for YOU!
Here's the kind of content we can create together:
Name of the Feature
In this paragraph, explain the feature in terms of how it makes your product more useful for your customer.
Software
If you're selling a software product, a feature list is important to add. Make it easy to scan, for comparison shoppers.
Information/Services
If you aren't selling software, a section like this becomes about benefits more than features.
Chapters/Sections
For information products, use a section like this to advertise each major chapter or section in the product.
Services
If you're selling a service, use this section to talk about all the aspects of your service that are exceptional.
Tech Talk
If you're selling to a tech-savvy audience, don't shy away from being technical in your feature descriptions.
Empty Benefits
List what sets you apart from competitors first. List items your visitor already expects last.
More Information
Linking each feature to an article or video with more details is something worth testing.
All vs. Best
Test a longer feature list with everything you can think of against a shorter one with just the highlights.
Get instant access to our PRODUCT NAME now!
A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.
A Text Section with a Subheading
This is the most repeatable section on the page. You can use text sections like this repeatedly, to explain details about your product, elaborate on the major benefits you offer and much more.
Beware the wall of text. We've used many visual elements and a lot of visual variety on this page. This is meant to keep readers engaged. Make sure that you don't hit them with a wall of text in your text sections. Lots of text isn't a bad thing, but break it up with short paragraphs, highlighted text and occasional images.
Address your visitor's objections. A text section like this is ideal for addressing objections. Whenever you get pre-purchase questions especially pay attention to anything that's keeping your prospects from making a purchase. What makes them hesitate? What are they unsure about? These are points you can address here, on your sales page.
Add Testimonials for Social Proof
"Testimonials are a great way to add some social proof to your sales page and they usually increase conversions (although it's still something you should test)."
What the Perfect Testimonial Looks Like
"We've created a simple but excellent testimonial layout for you here. It consists of a headline (the best sentence or statement from the testimonial), the testimonial text itself, an image and a name/byline.
And of course, it's all beautifully designed so your testimonials make a great impression!"
This is the "What You Get" Section.
This is another call to action section, with a few conversion boosting elements.
Add a heading and a large image of your product. In the text section above the product, describe exactly what your customer gets after making the purchase. The clearer your visitor is about what they will get, the less friction there is before the purchase.
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Add your guarantee statement or money back guarantee here. Describe what your guarantee entails as well as a reason why you're offering it. It's also worth testing different guarantees against each other, although offering a standard money-back guarantee is a fairly safe bet.
Add More Testimonials Here, After the Main Call to Purchase
"Visitors have had several opportunities to purchase the product, so if they're still scrolling at this point, they're still unsure. Testimonials are a great way to sway undecided visitors."
Testimonials With Specific Details Win
"Don't just list testimonials that are gushingly positive about your product or company in general. Although those can help, the best testimonials are ones that include specific details.
For example, a customer saying how something went wrong, but your support staff was extremely fast and helpful can be better than just another customer saying everything was excellent."
More Testimonials...
"We're nearing the end of the sales page, so adding many more testimonials here can work in your favor. In the first testimonials section, show just two or three of your best ones. But here, you can list dozens, to try and sway those undecided visitors."
FAQ
Here are answers to some frequently asked questions:
Why Add This FAQ Section?
Browse for the Information You Need
Boring Technical Stuff Goes Here
Heatmaps Are Your Friend
Get instant access to our PRODUCT NAME now!
A subheading, an image and a strong call to action: this section is all about getting your visitor to click the button and start the purchase process.