When we are wearing the hat as publicists for our own brands, it’s important that we know what journalists want from us. I was inspired to write about this based on an interview I recently conducted for my podcast with a 30-year broadcast journalism veteran who also now has her own podcast. She went from [...]
Today, I’m talking to Laura Yamin. Laura is a podcaster and she hosts a daily lifestyle podcast call Say Yes Podcast. In her spare time, you will find Laura trying something new outside of her comfort zone such as speed dating, learning to speak French and how to knit. She’s also a really good [...]
What do you want people to know above all else about what you believe? It sounds like a question that would invite a soapbox. But there are a surprising number of situations that will call upon you to espouse your big belief or guiding philosophy. It happened to me in regular conversation with an interviewee [...]
Does the concept of “key messages” make you cringe? Like, you’re afraid you’ll be co-opted into the scions who operate only on rehearsed messages, never deviating and devoid of all original thought. Sounds like you might be fodder for a political operative who seizes on the fact that you’re saying the same thing over and [...]
What’s the most important aspect of your brand narrative? What people GET when they work with or buy from you! This week we’re going to talk about how to talk about results. Why is this important? You must, must, must respond to the natural human inclination to ask the question “What’s in it for [...]
After 10+ years as a pitch writer, I did my share of writing materials and pitching the media. Pitches I wrote got my clients coverage on radio and television in every media market across the country. But I’d never been the talent before! So when I started using podcasts to publicize my [...]
