After 10+ years as a pitch writer, I did my share of writing materials and pitching the media. Pitches I wrote got my clients coverage on radio and television in every media market across the country. But I’d never been the talent before! So when I started using podcasts to publicize my [...]
I’ve written before on the task of finding outlets to write for in order to get your name out there. The art of guest posting puts you in front of your target audience offering excellent information that whets their appetite and leads them back to your website, hopefully wanting more. I have a couple more [...]
I’ve been meaning to write this article for a while now. Ever since the WNYC iPhone app went live, in fact, nearly a year ago. I am the geekiest public radio fan and a proud member of my local station so when they came out with this app, I was pumped. That is was so [...]
When I realized that I was going to have to hoof it crosstown every morning to bring my daughter to daycare (one hour round trip), I subscribed to Audible. My audible habit is dedicated to business books. I started with two books on money. I have to say, they didn’t totally capture me. One I [...]
Every business needs an origin story. Some companies are particularly proud of their origins. Hewlett Packard famously purchased, restored and preserved the garage in which Bill Hewlett and Dave Packard first established their partnership. Some companies would rather we forget where they came from. Case in point, Hugo Boss’s dubious distinction as manufacturer of Nazi [...]
The short stuff is hard to write, which is why I found myself spending the better part of an hour on Monday trying to write the single perfect sentence to cap-off a two-to-three-line bio requested by a website to which I’m contributing. If I’m struggling with the short bio, then I imagine other people out [...]