What do you want people to know above all else about what you believe? It sounds like a question that would invite a soapbox. But there are a surprising number of situations that will call upon you to espouse your big belief or guiding philosophy. It happened to me in regular conversation with an interviewee [...]

Three Common Culprits Behind Content Shame…

…and what to do to deal with them… You don’t give people your business URL: If you’re not giving out your information because you’re afraid someone will actually visit your site, then you might be hiding behind bad copy. It’s possible you might not be happy with the way you talk about what you do. Or, [...]

Three Super Secret Tricks for Finding Guest Posting Opportunities

I’ve written before on the task of finding outlets to write for in order to get your name out there. The art of guest posting puts you in front of your target audience offering excellent information that whets their appetite and leads them back to your website, hopefully wanting more. I have a couple more [...]

Three Ways to Pitch Like a Pro

What Not to Write and What to Write Instead + Free Download Pitching articles, guest posts or interviews is not hard. You can learn how to do it. You can even throw darts at the board and some will hit. But mastering the craft is another story. And then there's the whole emotional part. Pitching [...]

How to Go Negative

The Cooking Channel has an online show called “You’re Eating it Wrong” and I love it. I don’t like chicken wings, but this episode on how to eat them correctly was definitely enlightening. From a strategic perspective, the content delivers. It’s useful. It’s entertaining. And, it’s aligned with the expertise of Dan Pashman, the host, [...]

By |2015-08-23T22:54:22-04:00April 1st, 2015|Content Marketing, Writing|2 Comments