It might work for paparazzi-chased frazzled celebrity plaintiffs, but the phrase “No comment,” should be banished from your vocabulary. I get it. You’re caught in a crisis. Anything you say can and will be used against you, and not just in a court of law, but in the court of social media, on your website [...]
As a mom, I’m kind of always worrying a little bit in the back of mind about my ability to (do a lot of things but in this case), unearth my daughter’s natural talents and gifts. Like, what if she’s a Marie Curie or a Pablo Picasso or an Abigail Breslin. How do you figure [...]
When I realized that I was going to have to hoof it crosstown every morning to bring my daughter to daycare (one hour round trip), I subscribed to Audible. My audible habit is dedicated to business books. I started with two books on money. I have to say, they didn’t totally capture me. One I [...]
It was late. I was home alone. It wasn’t time to mess around and watch something like House of Yes. I actually watched the first 20 minutes and decided it was entirely possible Parker Posey would take a knife to Tori Spelling, in all her blousy white and billowy khaki glory. Normally, I’d watch a [...]
There are some common mistakes we make when we’re trying to describe what we do and who we are to prospective clients: […]
Good things can come of bad copy. You’re about to prove that. Use this guide to weed out some of the cardinal copywriting sins from your coaching website copy. Coach Copy Sin #1: Coach with me Everyone and their mother is a coach. The word means nothing. Find some other way to describe what you do. [...]