When it comes to actions to support your business, here are three content-writing resolutions by which you should live all year. And, to be honest, these resolutions will not only change your business, they will change your life! Seriously. […]
What are you doing on social media? Does that question make you feel like you’ve just been discovered hiding in a kitchen cabinet? Embarrassed? Confused? At a loss to explain what you are really doing in there? Stalking exes? Watching what happens when a homeless man is given $100? Love/hating what a seemingly influential frenemy is [...]
This is the second part of a three-part series wherein we’re talking about the dynamic content on your website. This is all about the pieces of writing that you have to do over and over again. The material that needs to be fresh each week. I want to systemize them so that they come easily. [...]
We talk so much about your About page, your services page, and so on. While your website is a living thing, these pages are relatively stagnant. Yes, you should constantly be revisiting, retooling and testing what resonates with your audience, but they are much more fixed compared to your more dynamic content, articles, social media [...]
The editor-author relationship can be a beautiful collaboration. Or it can be a contemptuous tug of war. In the best of times, editors nurture talent and provide emotional as well as editorial support. They keep your secrets. And when you ask them, on your deathbed, to burn all your remaining notebooks (a la Franz Kafka) [...]
You have a supply of blog ideas at the ready, and you might not even realize it. Your consumption habits can lead to a wealth of ideas. You just have to open your eyes to them. If you’re a consumer, you can be a blog and content genius. Here are three things you already do [...]