January 4, 3pm NYC
Thursday, July 19, 2018
I am so glad that I decided to join your workshop. Not only did it allow me to plan out my content which I have been putting off forever but it also opened my eyes to the idea of media and stretching myself in that direction to become more visible.
Map out all the things you KNOW are going to happen in this Spring. We'll look at the consumer calendar, awareness days, milestones, and the anniversaries that you don't want to miss commenting on. We'll also look at the important things that are happening in your business, and what you need to create to support those efforts.
Translate all that's happening in the world and in your business into story ideas that get you excited to create content that will resonate with the audiences you're trying to reach.
Determine how you're going to get outside your word of mouth bubble by leveraging media opportunities and free publicity. Map out where you're going to be interviewed or contribute as a writer.
Plan what you will offer to create a deeper and more productive relationship with your prospective clients and the new people who find you through your media outreach and content creation.
We will create a 90-day plan including:
>> Big picture goals, projects, and tasks
>> Three-month's worth of inspiring content prompts and story ideas
>> Accessible outreach plan to help you capitalize on your "natural market" as well as get outside your word-of-mouth bubble
>> Personalized tactics for converting more people you reach into fans, followers, and clients
Wine and Snacks
About me, Amanda Berlin:
After more than a decade in the New York City public relations world, I like to think I'm now using my pitch powers for good. I help entrepreneurs write their web content, tell their brand story, and spread their message in the media. People who have worked with me have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. I believe we all have something important to say and there are people out there waiting to hear from us! I arm business owners with the tools and strategy they need to go from hidden industry gem to recognizable trusted expert.