Wait, who am I exactly? My elevator speech….
I’m a former corporate publicity strategist who now uses my powers for GOOD!
I help business owners write their web copy, tell their story,
and spread their message in the media.
I believe we all have something important to say, and it’s our responsibility to raise our voices and be heard.
There are people out there who need us. It’s up to us to make sure they can find us. We’ve got work to do that can change lives!
If you’re toiling in obscurity, they are missing out…and so are you!
Here are some of the deets:
I’m a New Yorker by way of New Jersey with stints in Washington, DC and Madrid, Spain.
I’m told my Jersey often shows through, whatever that means. I’m a mama of an only. I’m obsessed with my family as well as finding the exact right word to complete my thought in every conversation (it can get annoying). And peanut butter. I’m also obsessed with peanut butter.
I was born to articulate, for myself and others.
I about died when I got a poem published in my high school literary magazine.
I studied journalism at The George Washington University, interned at CNN, wrote for a local paper, and then came back to New York (the mothership).
For a decade, I wrote media pitches for companies like Disney and Dove, Brawny and Baskin Robbins, Colgate and Campbell’s. Clients would come to me with a spokesperson and some message points and I’d package it up and create a story that would get pitched to news outlets across the country. The pitches I wrote resulted in appearances on nearly every local television outlet in the country and every national cable and network morning show at one time or another.
My day-to-day in this niche of PR is exactly what every last entrepreneur is tasked with doing when marketing their business. Take a spokesperson (themselves) and a message (their business or product) and create a story that connects with an audience.